The seasonality myth busted
As far as residential property buying goes, the internet has been a game changer and is the main reason that buyer searches are no longer seasonal in the way that they may have been many years ago.
The idea that “spring is the best time to sell” has become an urban myth, and no longer has any connection with reality.
In short, there is no overall seasonal change in buyer demand patterns and the days when buyer demand rose in spring, or real estate agents were able to lock up their offices and go on summer holidays are long gone.
Yet the persistence of the seasonality myth encourages more vendors to try and sell in spring, and fewer to list properties in summer and winter.
This has the exact opposite effect of what they think will happen.
Seasonality as perceived by potential sellers
This picture shows you how potential sellers are told that there are more buyers out there in spring and fewer in other seasons, especially during summer and winter.
They believe that by listing their properties in spring or autumn they will sell quickly and for the best price because there are more potential buyers looking for properties.
This encourages more potential sellers to list in spring and fewer in summer.
As a result of the seasonality myth, more potential sellers list properties for sale in spring, fewer in autumn, and even fewer again in summer and winter.
This would be fine if the numbers of potential buyers followed the same seasonal pattern, but as we have seen, the numbers of potential buyers don’t change with the seasons.
This picture illustrates what actually takes place in the property market during each season.
The number of buyers remains steady all year, but the numbers of listed properties rise in spring and fall in summer and winter.
Of course, there are many other dynamics that can move property market prices during the course of a year, such as interest rate changes and population growth or decline.
When these are taken out of the equation, seasonality itself has no impact, but the seasonality myth certainly does.
This means that spring is the best time to buy a property because there are more listings and vendors are competing for buyers, while summer or winter are the best times to sell because there are fewer listings and potential buyers are competing for properties.
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