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ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to…
100 Most Cited Domains in Google’s AI Mode
Get the week's best marketing content We analyzed our Brand Radar database of 5.5 million…
How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages…
What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in…
All You Need to Know
Google announced AI Mode as a Labs experiment on 5 March 2025.Two months later, on 20…
81 AI SEO Statistics for 2025 (Fresh and Original Data)
It pays to know how AI is changing search. 32% of Nasdaq companies see a…
How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems…
SEO “Chunk Optimization” is Overrated
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into…
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
Get the week's best marketing content Given OpenAI’s close relationship with Microsoft, many expect that…
5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no…
Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting…
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere…
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by…
How to Detect AI-Generated Content
In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained…
How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling…
My Complete AI Content Process for Ahrefs
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog.I’ll…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them.So,…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one…
Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on…
How SERP Features Have Evolved in the AI Era
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed…
Google’s Free SEO Tools, Explained
Google provides a solid set of free SEO tools. From simple keyword research to performance…
76% of AI Overview Citations Pull From Top 10 Pages
How much do traditional and AI search results overlap? AI models draw on search engine indexes…
Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?
If you rank well in traditional search results, does that mean you’ll get cited in…
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
Get the week's best marketing content AI Overviews aren’t always in the first position in…
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
I set up some tests over a month ago to see if Google would rank…
15 Marketing Conferences to Attend in 2025
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply…
AI Overviews Cite AI-Generated Content More Than Human Writing
AI Overviews are AI-generated content, which means they can contain hallucinations.Google uses “grounding” to improve…
9 Digital Marketing Conferences We’re Attending in 2025
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been…
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Get the week's best marketing content Does being mentioned on highly cited web pages lead…
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
Article PerformanceData from AhrefsThe number of websites linking to this post.Get the week's best marketing…
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
In 2023, Google published a blog post stating that they’re not against AI content:If you…
The Medicai + Ahrefs Success story
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of…
Does Being Mentioned on High Traffic Pages Influence AI Mentions?
Get the week's best marketing content Does being seen more on the web lead to…
The 8 Best AI Detectors, Tested and Compared
We recently launched our new AI detector. For almost any webpage, you can analyze the…
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding,…
The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy…
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Google is forever telling us that AI search is better quality…When they [users] get to…
AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR…
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
AI is all anyone can talk about right now–and for good reason.It’s on track to…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good…
The Expert-Reviewed Guide to Automotive SEO
I became interested in automotive SEO after buying a new car and getting some repairs…
My Exact 7-Step Framework for Brand SEO (With Templates)
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords,…
Websites With More Organic Search Traffic Get Mentioned More in AI Search
I don’t think this result will come as a surprise to anyone. Websites that get…
A Beginner-to-Pro Blueprint in 4 Weeks
For Gen Zs, TikTok isn’t just a social feed.It’s a search engine:Nearly 1 in 10…
Here’s Who Gets Favored & Who Gets Shunned in the New Era
AI assistants are rewriting the rules when it comes to visibility on the web. The…
AI Bots Are Closing in on Search Engine Bots
The web is being crawled more than ever, but it’s no longer just search engines…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows,…
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as…
0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it?…
Content Marketing Analytics, Without the Fluff
Figuring out if your content marketing works is really tough. Even though we have better…
44 AI Marketing Statistics for 2025
Get the week's best marketing content From how content is created to how brands are…
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
Good content is good content, and top websites are top websites. These things don’t change.…
Marketers Using AI Publish 42% More Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows,…
The 10 Most Cited Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
Get the week's best marketing content I wanted to know which websites are mentioned the…
What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew…
Google Is Stealing Your International Search Traffic With Automated Translations
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically…
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes”…
Strategies from Someone Who Lives It
According to our upcoming study, 87% of marketers use AI for content. I’m one of them.AI…
Generative Engines Are Breaking Web Analytics and Hurting Their Future
Search is moving from traditional search engines to generative engines, but traffic from many of…
An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)
With Google’s AI mode developments, we’re heading toward a future where search results could eventually…
The AI Bots That ~140 Million Websites Block the Most
AI bots power some of the most advanced technologies we use today, from search engines…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of…
Google AI Mode Is Here, But You Can’t Track It Properly
Get the week's best marketing content Google just rolled out AI Mode to US users.I…
Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)
Built within these scores is an implicit assumption that the higher your score, the higher…
LLMO Is in Its Black Hat Era
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush…
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1…
74% of New Webpages Include AI Content (Study of 900k Pages)
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about…
My 9 Top Picks Under $300
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and…
How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?
Back in 2017, we conducted a study to answer a simple yet important question: How…
Top 50 Fastest-Growing EdTech Companies
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion…
Top 40 Fastest-Growing Cybersecurity Companies
The cybersecurity industry is growing fast, with both new and established players competing for attention.…
How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that…
PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type…
How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are…
Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least…
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help…
AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.We…
How to Rank for a Keyword (8 Steps)
You have a target keyword. You want to have your website appear in the search…
5 Smart Ways to Spy On Your Competitors’ Ads
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and…
GEO, LLMO, AEO… It’s All Just SEO
As a marketer, I want to know if there are specific things I should do…
How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel, driving brand interest through mentions and…
An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)
The secret weapon behind a successful event isn’t just great speakers, a cool venue, or…
How to Build Trust and Rank Higher in 2025
This guide is designed to help financial institutions of all sizes navigate the unique challenges…
Python for SEO, Explained for Beginners
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter,…
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
While AI traffic is growing as a referral source, Google still dominates by a factor…
Google Is Looking Out for #1. It’s Time You Do, Too
There’s a major competitor in your search results: Google.The other day, Lily Ray (Vice President…
My Favorite Wayback Machine Alternatives
The internet never forgets… unless the page vanishes, the site goes offline, or the content…
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the…
Search Engine Ads Explained in 10 Minutes (with Expert Tips)
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website…
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Many marketers hit limits not because they lack ideas, but because they can’t execute or…
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
Many junior SEOs make the same mistake: they chase high search volume, assuming it means…
16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different…
Education SEO for Higher Education, EdTech and K-12 Schools
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands…
Why Most Marketers Stay Stuck
Generally, companies don’t like to give promotions. They are expensive and risky. The company has…
We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even…
Digital Marketing Analytics Made Simple With This Free AI Tool
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t.…
SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
Here are two ideas that can be true at the same time: SEO offers worse…
17 Proven SaaS Marketing Strategies From 11 CMOs & Founders
Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs…
The Top 50 Ecommerce Startups by Search Growth (Q1 2025)
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth…
16 Top Search Engines in 2025 (Including Google Alternatives)
What are the top search engines in the world? It depends on what you’re looking…
How to Get Customers (There Are Only 4 Ways)
Getting customers is the lifeblood of any business.But search for “how to get customers,” and…
Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out
SEO and the stock market — two completely different worlds. Yet when you run a…
How to Pronounce Ahrefs (The Official Way)
Get the week's best marketing content Life is full of huge, difficult questions. Are we…
Your Cheat Code for More Rankings, Less Guesswork
SEO isn’t magic—it’s a system. And without clear, repeatable SOPs (standard operating procedures), even the…
How to Analyze a Sudden Drop in Website Traffic [With Template]
A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility…
Top 50 Trending SaaS Startups (Q1 2025)
We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending…
Top 40 Trending EV Companies (Q1 2025)
We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending…
How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper
Any content writer with skin in the game knows the sinking feeling that comes with…
63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
We studied the traffic of 3,000 websites to better understand the size and make-up of…
The Best AI Content Optimization Tools for 2025
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes…
Enterprise SEO Platform Buying Guide
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of…
How to Build an SEO Topical Map (With Template)
An SEO topical map is the roadmap for your website’s content strategy. Its core function…
How to Do a Backlink Gap Analysis (With Template)
A backlink gap analysis is the process of finding great links your competitors have that…
My Process for High-Quality, SEO-Friendly Articles
AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without…
How Do AI Content Detectors Work? Answers From a Data Scientist
There are tons of tools promising that they can tell AI content from human content,…
35 Post-Event Survey Questions From Our Sold-Out Conference
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore.We’ve already…
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
Google has said links are less important than they used to be, and most SEOs…
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you…
Bidding on Branded Terms Increases Clicks by 18.3%
Get the week's best marketing content We ran this study to find out if running…
I Reviewed the Best AI Image Generators for 2025
I tested the most popular AI image generators to discover their greatest strengths and weaknesses.At…
100 Most Expensive Keywords for Google Ads in 2025
Get the week's best marketing content These are the 100 most expensive keywords on Google…
Our 9 Best ChatGPT Alternatives for 2025 (So Far)
During my flat-sharing days, I had a housemate that would follow me room to room,…
10 Tactics We Used to Sell Out a 500-Person Conference
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard…
Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)
Back in the day, I ran a couple of semi-successful affiliate websites. I even once…
6 Takeaways From the Success of CarMats.co.uk
In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce…
8 Websites Driving Insane Traffic Using… Calculators
Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands…
21+ Of Our Best SEO & Content Marketing Templates
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content…
15 AI Content Creation Tools to Add to Your Tech Stack
We’re not exactly short on AI content creation tools as we head into 2025—in this…
I Reviewed the Best AI Search Engines for 2025
I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I…
7 Ways to Spy on Your Competitors’ Ads
You don’t have to be the next James Bond to start PPC spying—all you need…
The Ultimate Guide That Cost $300k to Make
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in…
Brand Monitoring: 3 Must-Track Areas for Success
But often, brand monitoring is more than just responding to comments that mention your brand—it’s…
Estimate Your SEO Potential With This Free ChatGPT Bot
SEO potential is the measure of how much organic traffic you can generate through search…
7 Free and Beginner-Friendly Small Business SEO Tools
SEO often sounds more complicated than it really is. As a small business owner, you…
75 SEO Resources I (Probably) Can’t Live Without
I’ve worked in SEO for just over 12 years.In that time, I’ve built up a trusty…
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from the actual brand. But that’s…
SEO for (Busy) Founders
If you’re a founder who knows that SEO matters, but doesn’t know where to start,…
Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses…
How to Become a Thought Leader in Just 6 Incredibly Difficult Steps
I’m going to type the lamest thing I’ve ever typed and make 90% of you…
9 Holiday Marketing Strategies for a Profitable Season This 2024
The holidays are coming up. What can you do to ensure you’re getting the most…
3 Best AI SEO Tools to Work Smarter, Not Harder
AI is eating the world, and it’s only been two years since the “ChatGPT moment.”…
How to Easily Land Local Links With Digital PR
Local newspapers will link to anything. Seriously.Did you run the numbers and find that people…
The 50 Fastest-Growing AI Companies
We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI…
4 Marketing Things I’m Doing Differently
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at…
The 50 Top Trending Tech Startups (Q4 2024)
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending…
I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in…
58 Affiliate Marketing Statistics for 2024
Get the week's best marketing content Are you looking for some juicy affiliate marketing statistics?Don’t…
58 Affiliate Marketing Statistics for 2024
Get the week's best marketing content Are you looking for some juicy affiliate marketing statistics?Don’t…
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post…
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post…
100 Trending Products & Things To Sell: October 2024
Get the week's best marketing content Here are the top 100 trending products right now,…
How to Find Trending Keywords for SEO
One way in is to identify and rank for trending keywords before these big sites…
8 PR Report Examples & Templates to Bookmark for Inspiration
At its core, a PR report is about presenting the impact of your hard work.While day-to-day…
How SEO Can Capture Demand You Create Elsewhere
Generating demand is about making people want stuff they had no desire to buy before…
The 50 Best Bootstrapped Backlink Builders in 2024
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that…
The 100 Most Searched People on Google in 2024
Get the week's best marketing content These are the 100 most searched people, along with…
11 Affiliate Marketers Share Genius Tips for 2024
I asked 11 affiliate marketers for their top affiliate marketing tips in 2024.Here are the tips…
12 Link Builders Share Strategies That Work in 2024
I asked 12 SEOs for the link building strategy that’s working best for them right now.…
100 Most Asked Questions on Google in 2024
These are the 100 most asked questions on Google, along with their monthly search volumes.100…
6 Things You Can Do to Compete With Big Sites
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting…
8 SEO Hiring Managers Share Their #1 Interview Question
Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow?…
Unpacking NerdWallet’s SEO: 10 Things I Discovered
Nobody needs SEO like NerdWallet.Their S-1 shows over 70% of traffic is unpaid. For a…
I Asked 12 SEOs To Share Their Favorite SEO Books
I asked 12 SEOs to share what’s on their bookshelves.Here’s what they said:Authors: Stephan Spencer, Eric…
7 Examples of Search Intent Shift (+ How To Identify It)
Google’s search results aren’t set in stone—they’re always changing.But when there’s a major change in…
I Got 129.7% More Traffic With Related Keywords
A few weeks ago, I optimized one of my blog posts for related keywords. Today,…
What Marketers Need to Learn From Hunter S. Thompson
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form.After…
How to Build a Fandom by Talent-Scouting Great Content
At a time when anyone can create content, the real challenge—and opportunity—is in saying something…
Stop Overcomplicating Things. Entity SEO is Just SEO
“Entity SEO”.Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels…
7 Strategies to Lower Cost-Per-Lead
SEO for personal injury law firms is notorious for how expensive and competitive it can…
The 25 Biggest Traffic Losers in SaaS
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies…
How to Adapt to the New Era of Search
Last month, I bought a laser cutter. If you’ve been in my shoes, you know…
How to Market When Information is Dirt Cheap
Much of marketing today is built on the idea that education is enough. Provide a…
13 Free and Low-Cost SEO Slack Communities You Should Join Today
Whether you’re an SEO pro or a seasoned digital marketer, here are the best free…
How to Put a $ Value on Content
The formula for calculating ROI is so simple that I’ll share it right here, in…
Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution.Outsourcing SEO…
What Makes a Good Website? The Only 2 Things That Matter
Two things make a good website: content and functionality. Looks are nice to have but…
So You’ve Been Asked To “Humanize” AI Content
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More…
8 Strategies From Actual Travel Publishers and SEOs
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok,…
5 Restaurant SEO Tips Backed by Diners & Data
The key to restaurant SEO is understanding that most people don’t search for specific restaurants.…
Why Your Rankings Are in Flux
Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet,…
How to Become an SEO Conference Speaker
I asked 11 of SEO’s own headline acts to share their best advice for aspiring…
Crawl Me Maybe? How Website Crawlers Work
You might have heard of website crawling before — you may even have a vague…
How I Rank #1 on Google
SEO content is content optimized to rank high on search engines.I’ve created plenty of them…
Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)
Want to win new business with your next SEO proposal? Let me show you how.In this…
SERP Tracking With Free Tools: A Beginner’s Toolkit
Looking for a more reliable way to check the SERPs without spending a dime?Each of these…
Shallow Pockets? Try These 3 Truly Affordable SEO Services
In the United States, the median cost of SEO services is $1,501-$2,000 per month. This…
What to Expect and How to Succeed
In-house SEO refers to the practice of managing and executing search engine optimization strategies using…
Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more…
SEO Reporting Dashboards (For 3 Different Types of Websites)
Creating an SEO reporting dashboard is often an easier way to share your SEO performance…
What It Is, and How to Demonstrate It to Google
Keyword relevance is a key part of Google Search, including both organic and paid search…
SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try.…
10 Best Competitor Analysis Tools Under $300
Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey.…
Enterprise SEO Challenges & Mistakes You Need To Overcome
Whether you are working in-house at an enterprise company or you’re an agency working with…
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a…
Can You Spot Google Updates with XmR Charts?
Website traffic data normally looks like this:Ups and downs, peaks and troughs.If we’re doing our job…
12 SEO Meetups You Should Have On Your Radar
Want to meet other people interested in SEO offline? Give an SEO meetup a go.In my…